Trade Literature
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Trade literature is a general term including
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, customer
technical communications Technical communication is used to convey scientific, engineering, or other technical information. Individuals in a variety of contexts and with varied professional credentials engage in technical communication. Some individuals are designated as ...
, and catalogues.


Trade journal

A trade magazine, or trade rag, also called a professional magazine, is a magazine published with the intention of target marketing to a specific industry or type of trade. The collective term for this area of publishing is the trade press. Trade magazines typically contain advertising content centered on the industry in question with little if any general-audience advertising.


Trade catalog

Definitions of the term "trade catalog" vary, but originally, trade catalogs are printed materials published by manufacturing,
wholesaling Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...
, or
retailing Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...
firms. They promote sales by making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in
trade Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct excha ...
,
commerce Commerce is the large-scale organized system of activities, functions, procedures and institutions directly and indirectly related to the exchange (buying and selling) of goods and services among two or more parties within local, regional, nation ...
and
consumption Consumption may refer to: *Resource consumption *Tuberculosis, an infectious disease, historically * Consumption (ecology), receipt of energy by consuming other organisms * Consumption (economics), the purchasing of newly produced goods for curren ...
. The distinguished English cabinet maker,
Thomas Chippendale Thomas Chippendale (1718–1779) was a cabinet-maker in London, designing furniture in the mid-Georgian, English Rococo, and Neoclassical styles. In 1754 he published a book of his designs in a trade catalogue titled ''The Gentleman and Ca ...
published a book of his designs in 1754, entitled ''The Gentleman and Cabinet Maker's Director'' and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market.A serious rival was
Ince and Mayhew Ince may refer to: *Ince, Cheshire, a village in Cheshire, UK *Ince-in-Makerfield in the Metropolitan Borough of Wigan, UK *Ince (UK Parliament constituency), a former constituency covering Ince-in-Makerfield *Ince (ward), an electoral ward covering ...
's volume ''The Universal System of Household Furniture,'', 1759–63.
Chippendale followed this up with a virtual reprint in 1755, and finally a revised and enlarged edition in 1762. “Trade catalog” derives from the expression “to the trade,” and the materials were originally produced by manufacturers and wholesalers for their salesmen to market to retailers. The Trade Literature Collection is internationally known as an extraordinary source for the history of American business, technology, marketing, consumption, and design. Trade literature includes printed or handwritten documents, usually illustrated, of items offered for sale, ranging in size from small pamphlets to oversized folios of several hundred pages. Nowadays, trade catalogs are fully digitized like the
open catalogue Open catalogue is an open content catalogue or free content catalogue, a structured database with information about products or other stored items in a standardized format. A catalogue implies categorization or classification of the items involved ...
project
Open Icecat Open or OPEN may refer to: Music * Open (band), Australian pop/rock band * The Open (band), English indie rock band * ''Open'' (Blues Image album), 1969 * ''Open'' (Gotthard album), 1999 * ''Open'' (Cowboy Junkies album), 2001 * ''Open'' ( ...
.


Collections

* Ball State University Digital Media Repository *
Architectural Trade Catalogs collection
* Caroline Simpson Library & Research Collection, Sydney Living Museums *
A World of Designs
*
Digitised Trade Catalogues
*
Caroline Simpson Library & Research Collection
* Digital Collections from The Metropolitan Museum of Art Libraries *
Trade Catalogs collection
* Hagley Museum and Library *
Digitized trade catalogs
* Science Museum Library & Archives (Wroughton) *
Trade Literature Collection
* Smithsonian Institution Libraries *
Historical Seed Nursery Catalogues
*
Instruments for Science, 1800-1914: Scientific Trade Catalogs in Smithsonian Collections
*
Sewing Machines, Historical Trade Literature
* State Technical Library. Prague, Czech Republic *

* The Henry Ford - Benson Ford Research Center *
Research Library
- Includes over 30,000 trade literature items representing all types of manufactured goods from automobiles to household goods and more. *University of California, Santa Barbara
Romaine Trade Catalog Collection
*Victoria and Albert Museum *


Exhibitions

* Smithsonian Institution *

(2004)


References

{{reflist


Bibliography

Ames, Kenneth L., "Trade catalogues and the study of history," in ''Accumulation & display: mass marketing household goods in America, 1880-1920''. Winterthur, Del.: Henry Francis du Pont Winterthur Museum, 1986. pp. 7–14 Baker, T. Lindsay. ''North American Windmill Manufacturers' Trade Literature'' (Norman, Ok: University of Oklahoma Press, 1998) Baker, T. Lindsay, "Researching history through trade literature," ''History News'', vol. 53, no. 1 (Winter, 1998), pp. 24–27 Crom, Theodore R. ''Trade Catalogues, 1542-1842''. Melrose, Fla.: T.R. Crom, 1989. Culbertson, Margaret, "Mail-order architecture: Plan books and American house design," in C''onsumer culture and the American home, 1890-1930'' (Beaumont, TX: McFaddin-Ward House, 1988); pp. 65–69 Davis, Audrey B. ''The finest instruments ever made: a bibliography of medical, dental, optical, and pharmaceutical company trade literature, 1700-1939'' (Arlington, Mass.: Medical History Pub. Associates, c1986) Gitner, Fred (compiled and edited by) Medical trade catalogs at The New York Academy of Medicine Library: a bibliography / (New York, NY: The New York Academy of Medicine, 1995) Gottfried, Herbert. "Building the picture: trading on the imagery of production and design," ''Winterthur Portfolio'', vol. 27 no.4 (1992) pp. 235–253. Hagley Museum and Library. ''Trade catalogs in the Hagley Museum and Library by Nina de Angeli Walls''. (Wilmington, Del.: Hagley Museum and Library, 1987) Jennings, Jan. "Drawing on the vernacular interior," ''Winterthur Portfolio'', vol. 27 no. 4 (1992) pp. 255–279 Kernan, Michael, "Generations of old mail-order catalogs make colorful index to what folks prized and paid for, way back when," ''Smithsonian'' vol. 22 (April 1991), pp. 32–33 Kurutz, Gary F., "California commercial catalogs: from hosiery to hardware on exhibit," ''California State Library Foundation Bulletin'', no. 56, (July, 1996) pp. 15–28 Laird, Pamela Walker. Advertising Progress: American Business and the Rise of Consumer Marketing. (Baltimore: Johns Hopkins University Press, 1998) Lears, Jackson. ''Fables of Abundance: A cultural history of advertising in America'' (New York: Basic Books, 1994) MacLean, Jayne T., "Nursery and seed trade catalogs," Journal of NAL Associates 5(3-4) (1980) pp. 88–92. McKinstry, E. Richard. ''Trade catalogues at Winterthur: a guide to the literature of merchandising, 1750-1980''. (New York: Garland Publishing, 1984) McMurray, Elizabeth. ''At home in the thirties: the EKCO Collection of trade catalogues''. London: National Art Library, Victoria & Albert Museum, 1995. xhibition catalogue Mount, Ellis (ed.) ''The role of trade literature in sci-tech libraries''. (New York: Haworth Press, 1990) Norris, James D. ''Advertising and the Transformation of American Society, 1865-1920''. (New York: Greenwood Press, 1990). Ratner, Rhoda. "Historical research in trade catalogs," ''Science & Technology Libraries'', vol. 10 (Summer, 1990); pp. 15–22 Reiff, Daniel D. ''Houses from books: treatise, pattern books, and catalogs in American architecture, 1738-1950: a history and guide'' (University Park, Pa.: Pennsylvania State University Press, 2000) Romaine, Lawrence B. ''A guide to American trade catalogues, 1744-1900''. (New York: Dover, 1990) Schlereth, Thomas, "Country stores, county fairs, and mail order catalogs: consumerism in rural America," in ''Consumer culture and the American Home, 1890-1930'' (Beaumont, TX: McFaddin-Ward House, 1989); pp. 27–45 Smith, Gaye. ''Trade Catalogues: A Hundred Years, 1850-1949''. (Manchester: Manchester Metropolitan University Library, 1992) Thompson, Neville, "Trade catalogues in the Winterthur Library," ''Magazine Antiques'', vol. 161, no.1 (January, 2002); pp. 206–211 Travers, Irene L., "Trade literature at the National Museum of History and Technology urrently the National Museum of American History ''Special Libraries'', vol. 70, no. 7 (1979) pp. 272–280 Williams, Chauncey L. ''The dual role of manufacturers' catalogs in industrial marketing'' (New York: Sweet's Catalog Service, 940? Promotion and marketing communications